Kyle Challancin | graphic designer

Logo Questionnaire



Name *
(If you have one.)
Are you launching your business or a new product? Are you rebranding for an update look? Are you aiming to grow your client base?
If this is an update, please link to any existing logos, website, etc.
What product or service does your business provide?
What would you like your logo to say? Do you have a tagline? Please provide it.
What other businesses provide a similar product or service? Why should someone choose you over them?
(i.e. feminine, bold, brave, modern, etc.)
List any logos of other businesses that you like (please provide links to images; preferably within the industry of your business or similar businesses) as well as any colors you would like to explore or avoid. If you have any specific icons, symbols, or images that you would like to incorporate into the design, please also list them here.
Like the above question, list what you don't want. Tell me what you don't like or don't want to be incorporated in your design. If you can, give examples of other logos that you don't like (please link to images; again, preferably within the same industry of your business or similar businesses.)
Creating a brand identity is a much larger project than designing a logo. It is creating a design system from the logo to the typography, imagery, and color palette that can be applied to every piece of your business: website, product packaging, business cards, stationery, menus, and more to keep everything cohesive and make your business stronger.
Other Designs:
If we were to work again in the future or if you need something else designed immediately, check off anything you think you might need designed. If "other," you can list in the form below..
How and where will you be using the logo? Do you know what formats you will need it in? If so, please list them and if not, we can determine this later.